Wednesday, 2 January 2008

Brain washing


Has anyone else noticed the intense marketing of Nintendo’s Brain Training on the DS Lite? They’ve spent loads of money on Patrick Stewart from Star Trek and X-men, not to mention other big name celebrities, all aimed at older people who would not necessarily buy a games console. Praying on the idea that Alzheimer’s disease is the only thing you have to look forward to as you get older. Even at the gym there is a stand where you are invited to “check your brain age for free”, in the hope that you are going to be so worried that you are going to have to buy one to improve your score (although there’s nothing to stop you trying it out every time you go to the gym. Surely anyone with a brain can see a slick marketing campaign for something you don’t really need. If you’re that bothered, why not do a crossword? Both my good lady and her sister have insisted on having them for Christmas. The only up-side to this being that they’ve bought Star Wars Lego for it as well, for me to play on. So if my posts get more infrequent, it’s only because I’m spending too much time shooting Imperial Battle Droids.

5 comments:

Anonymous said...

That Braintraining is advet=rtised everywhere. You're much better off with the Star Wars Lego. Have you seen there's a new Indiana Jones lego game coming out?

Cartman said...

My good lady has also started on the Braintraining. Unfortunately she's no good at it, and keeps asking me to help her with it. Does this mean that the brain age we come out with is a combined reading, so I have to double the figure to find out our real brain age? Not that I'm that fussed, but she takes it so seriously and gets really frustrated if she can't get an anagram. On the adverts everyone seems calm and is having fun.

Greg said...

I'm sure these DS games are some form of Brainwashing. I've got one called "My Word coach", to improve my spelling and vocabulary. The only trouble is that the words are mostly American, which no-one in England would be able to guess, or have never heard of. There should be an English version with English words in. There's no warning on the box.
Happy New 2008.

Dave said...

I had a go on my mates Braindrain game a few times. My brain age went from eighty something, on the first go, to thirty something on the second go. So I decided not to do it again unless my brain age reverted back to it's eighties again.

Adam said...

I've also tried it out and found that it can be tempremental when writing some symbols, with the device noe always recognising my writing style. Is this normal?

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